Saturday, 16 July 2011

A Piece of the Pie

As we all know, Blockbuster, the movie rental chain store has recently closed its doors forever.  No longer are people walking to their neighbourhood shops to rent a movie.  Why would they even bother to leave the comfort of their homes when people can press a button on their remotes to see movies through their cable boxes or visit a website such as Netflix? |To compete with Netflix, which offers viewers unlimited access to movies and tv shows for a flat rate of $7.99 per month Shaw recently announced that it will introduce a “Movie Club,” for a monthly rate. It is definitely a smart move on Shaw’s behalf as they want to access a piece of this movie market by providing a convenient and current service.  In my opinion, they have the opportunity to surpass Netflix, if they price their monthly fee appropriately and provide new releases, as movies on Netflix are dated.

http://www.vancouversun.com/business/technology/Shaw+show+flicks+through+Movie+Club/5108396/story.html

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