Here are the ten rules it specifies:
Beware of interrupting
Listen actively
Avoid negative questions
Be sensitive to differences in technical knowledge
Use analogies to explain technical concepts
Use positive instead of negative statements
Be careful of misinterpreted words and phrases
Remember that technical problems involve emotional reactions
Anticipate customer objections and questions
Keep the customer informed
Details can be found here: http://www.techrepublic.com/blog/10things/10-ways-to-communicate-more-effectively-with-customers-and-co-workers/207
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