Familiar faces in Advertising

I think effective advertising is an important part of business communication. That's why I read this article and want to share with everyone. I think advertising is a way that a business want to convey their business product to the consumers. I strongly agree that familiar faces (not necessary a famous face) use in the advertisement will be more effective and attract more people and consumer attention, especially advertisement with sex appeal. For example, a hot cover girl on a magazine. First attention grabber is very essential to be communicate effectively in any type of communication or advertisement.

"prestige's effectiveness is derived not only from the fact that the illustrious are famous figures but from the fact that they are familiar faces. The faces of famous athletes, film stars and musicians are all familiar to us"

The other interesting point I learned from this article is that from psychology studies shown that not only men are attractive to this kind of advertisement but women are also more attractive to this kind of advertisement with a hot girl with familiar faces.

http://www.leehopkins.com/familiar_faces_in_advertising.html