Tuesday 9 August 2011

Color used in business communications

We all know that different colors has different meanings, indeed, its essential to select the right color for the business, especially in the right country.
For example, "white" in western country means naive, clean, holy; however, in China, it's can be an unlucky color, it's often used in someone's funeral. If you are producing a drink, but using a white symbol, i can tell that your business are unlikely to succeed in Asia countries.

"Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business."
Cited from:http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html

I had some research online to find out some useful tips for selecting the right color for the right business. It discussed quite a lot different colors for different business. I think it's very interesting and therefore posted for your benefits, feel free to comment on this.

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